.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in financial backing annually, have actually raised nearly $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That downturn results from market concentration, heightened regulative pressures, and financial uncertainties.ADWEEK spoke to five VCs who remain to purchase adtech business, even with these problems, about what they are actually seeking and also what they prevent. Perhaps unsurprisingly, these clients are targeting possibilities in privacy-focused innovations and industry-specific places such as connected TV.